Meta has launched a test program for an episodic video format called "Series" on its platforms, Instagram and Facebook. This move aims to enhance user engagement by allowing creators to produce and share longer-form content in a series format.
According to, Meta is exploring various monetization strategies for this new feature but has not disclosed any specific details yet. The company's goal appears to be diversifying the types of content available on its platforms while also finding new ways to generate revenue from creators.
This development comes as social media giants increasingly focus on video content, recognizing it as a key driver of user engagement and interaction. By introducing "Series," Meta is likely aiming to tap into this trend and offer users a more structured way to consume and follow ongoing narratives or topics through episodic videos.
